Felix is the very first WordPress plugin of it’s kind. It utilzes the power of WordPress to allow you to create newsletters with a unique user interface, automate your marketing through drip campaigns, create and manage contact lists, create and manage campaigns, set rules, triggers all from 1 place. This plugin is targeted at WordPress users.
Currently most users who want to use any automated marketing platform have to spend hundreds of dollars per month on a 3rd party service that handles everything in a different platform. Felix however, allows you to do everything from your WordPress dashboard.